•New gTLDs will mean more volumes of Domain Names that will conflict with others trade, service & famous names and marks.
	•Make note that S 407 is pending and would implement the 1989 Madrid protocol in the US.
	•The goal of the Protocol is to create a treaty  organization that is  attractive to the U.S. in that it will permit a U.S. company to file  an  ITU application in the U.S. and thereafter file in the U.S.P.T.O.,  in  English, using U.S. currency, an application for registration of  the  mark in any of the member countries.  >Thereafter, the appropriate  trademark offices in each of those countries designated will examine  the application under their domestic law.
	• This streamlined process  is designed to reduce to some extent the foreign trademark registration expenses of a U.S. company who wants to sell branded goods in  the European market.   >This is attractive to U.S. companies because it  would permit a U.S. company to file a U.S. ITU application and use  it  immediately as the basis for seeking registrations in Madrid Protocol nations, giving the advantage of an early priority date abroad.
	•the United States would not implement it because  certain provisions granting voting rights to intergovernmental organizations, such as the European Union, would create a precedent for  double counting which was at odds with the position taken by the  United States- as of 1998 The House passed an implementation act.
	•The Madrid Arrangement provides an international  registration  system known as the “Madrid Union,” under which a mark  already  registered in the country of origin may be registered in the French  language with the International Bureau, which is WIPO. This registration ensures the same protection in each of the member nations  designated by the applicant as if the mark has been separately  registered in that nation. The United  States is not a member.