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It’s a TOY! Tiny
electronic chip, plays min. of popular song
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– mini
players-Destiny’s Child singing their hit “Survivor”
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Made by Hasbro’s
Tiger Electronics, world’s largest elec.
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Toy mftr. – they
license content for toys all the time…
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But went to
Music Ind. to License digital music-hit brick wall
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w/ threat &
uncertainty of Napster & the Internet, the MI
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refused to
license anything “digital”- Hasbro came to
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Music Lawyer,
& w/knowl. of existing business models &
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relationships,
were able to est. new business
models to
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license the
recordings, songs, & advertising from various
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record labels,
artists, writers & publishers for Hit Clips-
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Now, WSJ, Hit
Clips was last years biggest new toy & all the
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big rec. co’s
& artists are lining up to be the next Hit Clip!
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AND, so, this
story shows that, like the DC song, ©, & the
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Entertainment
Industry will “SURVIVE” In the Digital Age.
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