© 2002 Green & Green
www.entertainmentlegal.com
State Bar
of California
Business Law
Section
Cyberspace
 Law
Committee
“Hit Clips”
a story of “Survival” in the Music Business
•It’s a TOY! Tiny electronic chip, plays min. of popular song – mini players-Destiny’s Child singing their hit “Survivor”
•Made by Hasbro’s Tiger Electronics, world’s largest elec. Toy mftr. – they license content for toys all the time…
•But went to Music Ind. to License digital music-hit brick wall w/ threat & uncertainty of Napster & the Internet, the MI refused to license anything “digital”- Hasbro came to Music Lawyer, & w/knowl. of existing business models & relationships, were able to est. new  business models to license the recordings, songs, & advertising from various record labels, artists, writers & publishers for Hit Clips-
•Now, WSJ, Hit Clips was last years biggest new toy & all the big rec. co’s & artists are lining up to be the next Hit Clip!
•AND, so, this story shows that, like the DC song, ©, & the Entertainment Industry will “SURVIVE” In the Digital Age.
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